education sessions

We have a wide array of educational sessions waiting for you at AFP ICON 2024. Whether you want to master leadership, relationship building, securing the gift, trends and innovation, or all of the above, AFP has the latest and greatest information to unlock your fundraising potential. More Sessions to Come.

*Sessions and speakers subject to change.
*Session times, dates and assigned rooms subject to change.

Clear

Rebels, Renegades And Pioneers

Tue, Apr 9, 2024

8:00am - 9:15am
Room 718 A

What Not to Say to Your Donors, Eh? (And What to Say Instead)

Why give you money? Why you and not someone else? One thing: words. Without knowing it a reader thinks... "Wow, they really get me. Sign me up for some of that!" Come strike a memorable chord in a noisy world. Your donors long for it. Your bottom line demands it.

Education Track(s): Securing the Gift , Rebels, Renegades and Pioneers

Audience: Applied

Speakers

Julie Cooper

Photo of Julie Cooper
Julie Cooper is a fundraising copywriter and donor comms strategist passionate about helping nonprofits reach the next level of revenue and impact. Her specialties include print and digital fundraising writing, annual planning, and fundraising design. She holds a Certificate in Philanthropic Psychology with Distinction from the Institute for Sustainable Philanthropy, is a member of The Case Writers, and is the founder of JB Cooper LLC, where she collaborates with her writing partner, Brett Cooper.

Sarah Masterson, MA

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Sarah Klein Masterson Consulting - Copywriter & Consultant, Donor Communications
Nonprofit leaders trust Sarah to help them speak from the heart – to the heart – growing meaningful donor relationships and extraordinary generosity. Her work is shaped by 25 years in cause-driven communications, along with degrees in psychology and rhetoric. She holds a Certificate in Philanthropic Psychology with Distinction from the Institute for Sustainable Philanthropy. In a noisy world, Sarah is passionate about inspiring people to say "Me, too!" and "I'm IN."

Rachel Muir, CFRE

Photo of Rachel Muir
rachelmuir.com - Keynotes, custom training & retreats
When she was 26, Rachel Muir launched Girlstart, a non-profit empowering girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million and was featured on Oprah, CNN, and the Today show. Today Rachel delivers workshops and offers a monthly membership, League of Extraordinary Fundraisers, transforming people into confident, successful fundraisers.

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