We have a wide array of educational sessions waiting for you at AFP ICON 2024. Whether you want to master leadership, relationship building, securing the gift, trends and innovation, or all of the above, AFP has the latest and greatest information to unlock your fundraising potential.
Demystifying DAFs: Findings from the National Survey of DAF Donors
Do donor advised funds (DAFs) seem like a mystery to you? The National Survey of DAF Donors provides valuable insights to help you better understand DAFs and offers practical applications for professional fundraising. You will learn how to identify DAF donors, cultivate better relationships with them, and customize solicitations.
"How do I ask for major gifts?" That depends on your relationship! Join ASK Experts Pam and Marcy to journey from strangers to cherished benefactors. Learn to ask to grow relationships from FIRST appointment to comfortable conversations leading to major investments. Marcy will sing. Pam will shine!
Marcy Heim, CFRE, AFP Certified Facilitator (formerly AFP Master Trainer), CSP - Certified Speaking Professional, PLCC Professional Life Coaching Certification UW Madison
How to Craft Compelling Legacy Giving Key Messages, Taglines and Wordmarks
In this dynamic session, participants will delve into the art of crafting compelling legacy messages, taglines and wordmarks that resonate with donors and motivate charitable legacy gifts.
Come with your questions about legacy giving messaging, and leave with actionable next steps to apply to your organization.
Leveraging the Art of StorySelling to Grow Your Major or Planned Giving Program
Boost your fundraising revenue through becoming a Better StorySeller! Gain vital skills in solicitation and stewardship, refine your elevator speeches, articulate funding priorities effectively, and vividly showcase philanthropic impact. Don't miss this opportunity to enhance your fundraising prowess and secure major and planned gifts with confidence.
Carlo Laurore, CFRE, CFP® CHFC® CLU® RICP® AEP® CAP®
Lifelong Donors: How to Find and Keep Monthly Sustainers
The average monthly donor gives 5 to 20 times more than single gift donors. Harvey McKinnon has written three monthly giving books, and he’ll show you how to find and keep lucrative monthly sustainers. You’ll learn techniques that promote donor loyalty, raise more money, and increase your organization's financial stability.
Do you have a plan to identify who should be in your portfolio and why? Have you determined a pathway for meaningful relational engagement that is both structured and flexible? Join this session to get the tools you need to be more effective in raising much-needed funds for your organization.
Supercharge Your Bequest Program With Smart Supporter Surveys
Understanding your supporters is important. Influencing them is vital. This practical session will equip you to run a powerful, influential survey to identify and convert bequest prospects. Drawing on world leading research, behavioural economics experiments, philanthropic psychology and dialogue marketing you will master global best practice supporter surveys.
The Case for Support Playbook: Engaging Supporters Through Salient and Sticky Stories
The old-fashioned, one-size-fits-all Case for Support format is dead. It’s too inflexible and too organization or program focused. Instead, you need to find an approach that explains complex ideas simply but powerfully. It’s built on modular elements that can flex to the range of prospects and channels.
The Future of Sustainable Giving in a Subscription Economy
Sustainable giving is accessible to more nonprofits than ever before. The Subscription Economy has transformed the landscape of sustainer programs, leading to a new kind of regular giving. Dave Raley, author of Subscription Philanthropy: A New Wave of Giving, will unpack how recent trends have transformed monthly giving.
You may be doing your foundation fundraising all wrong. Come learn how foundations really make decisions, how you can best use that to your advantage, and how to build a strong, scalable, foundation program that leads to big grants.
Unlocking Corporate Philanthropy: Proven Strategies for Securing Gifts and Mobilizing Volunteers
Join an exhilarating session packed with actionable insights and innovative approaches for small to mid-sized nonprofits seeking to optimize their corporate philanthropy and volunteer engagement efforts. Get practical strategies, tailored guidance, and innovative techniques that can make a real difference in your fundraising and community engagement initiatives.
Using AI & Technology to Drive Small Shop Fundraising Growth
Have you put enough science into the art and science of fundraising? Join for an interactive discussion with two seasoned fundraising professionals who used AI technology and other analytics to overhaul an organization's fundraising operation, driving significant double-digit growth.
How to Work with DAF Donors: Strategies from the Field
Struggling to maximize donor advised funds (DAFs)? We’ve got you covered! DAFs’ popularity is skyrocketing, making it increasingly important that fundraisers have high DAF IQs. You can seize DAF opportunities and navigate their challenges with new information and strategies presented by this AFP Levis Research Fund award-winning team!
Brandraising: Leveraging Your Brand to Raise Funds In a Down Economy
Leverage your brand to boost fundraising efforts in a down economy. Strong branding elevates donor engagement, lifts fundraising success, and fortifies stakeholder connections, all without stretching your budget. This session equips you with five tools to immediately uplift your brand strategy. Plus, we'll review our exclusive fundraising survey results.
Cultivate Connections: Elevate Donor Relationships Through Strategic Communication and Turnkey Tools
Join The Philanthropy Coach Founder, Hannah Berger, and APCH Marketing Manager, Maggie Stillman, to learn how to create donor communications that are effective, and less burdensome for your team. This session includes a case study, live coaching and the opportunity to begin creating new effective, donor materials in real time!
How to Launch a Successful Monthly Giving Program in a Small Non-profit
Are you looking to start a monthly giving program? Join this session to learn how to set up a monthly giving program; how to acquire new monthly donors; how to convert existing donors to monthly; and what you need to do to keep monthly donors (and even gain legacy prospects).
How to Write a Grant Application That Doesn’t Get Funded
Your organization was the perfect candidate for funding from XYZ Foundation, yet was rejected, again. Why?! During this session, a funder representative who reviews more than 1,000 grant applications each year will unlock the not-so-secret-secret on why your application was not a success.
The Campaign Doctor - How to Treat an Ailing Campaign
Almost every campaign -- whether it is an annual fund drive or capital campaign -- can hit a plateau, or start to fall apart completely. In this interactive session, we’ll review proven tactics that you can implement if it looks like you won't make your goal.
Are you seeking to build a more inclusive and diverse philanthropic ecosystem? Join in on the discussion of the Art of HBCU Philanthropy to explore innovative approaches being deployed within the HBCU ecosystem.
Education Track(s): Securing the Gift
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Rebels, Renegades and Pioneers
From Data Analysis to Action: Utilizing AI for Nonprofit Success
Explore how AI can transform nonprofit communication strategies. This interactive session includes a live ChatGPT demo, teaching you to utilize AI for effective donor segmentation, message optimization, and increased engagement, ultimately boosting your nonprofit's impact.
Unlock The Secret to Explosive Nonprofit Growth (Presented by CharityEngine)
Is your nonprofit ready to scale up and make a significant impact? One powerful strategy can transform your growth trajectory: expanding and refining your monthly giving program. Monthly donors provide a steady, predictable revenue stream that fuels your mission and builds deeper connections with supporters.
In this dynamic session, seasoned experts Dave Martin of CharityEngine and Dana Bunke of Easterseals will take you through a comprehensive, actionable roadmap for creating and optimizing a successful monthly giving program. You’ll gain insights into how to build a loyal donor base, leverage innovative tools, and maximize revenue retention.
You CAN have it all: Innovative Ways to Fundraise from Individuals and Institutions
Overwhelmed by fundraising responsibilities? Join this session to explore innovative strategies for balancing donor relations, event coordination, and grant writing. Learn to harness the major gift lifecycle effectively and equip yourself with practical tools to excel and thrive in your fundraising career.